Enhanced product information for a better user experience.
EXAKT is a new tool for consumers to view enhanced product information and have a better user experience with smart labels. EXAKT helps brands understand their target audience with actionable insights and feedback, and to constantly monitor and view what content their target audience needs at different touchpoints.
Allergens
Origin
Recycling
instructions
All the product information you want, all in one place.
No need to Google, switch between platforms or search the fine print. Get streamlined info and helpful content by scanning the EXAKT code.
EXAKT digital content is powered by Magic Add’s Internet of Packaging platform.


Have a say.
Tell brands what you like, what you don’t,
and what you want to see more of.
No downloads. Great product user experience.
Just point your mobile phone camera at the code.
EXAKT is a web application that works on all smartphones and browsers, resulting in an easy and effortless user experience for consumers.
