EXAKT App - Right info. Right now.


What you want to know about the product in your hand.

Enhanced product information for a better user experience.

EXAKT is a new tool for consumers to view enhanced product information and have a better user experience with smart labels. EXAKT helps brands understand their target audience with actionable insights and feedback, and to constantly monitor and view what content their target audience needs at different touchpoints.




All the product information you want, all in one place.

No need to Google, switch between platforms or search the fine print. Get streamlined info and helpful content by scanning the EXAKT code.

EXAKT digital content is powered by Magic Add’s Internet of Packaging platform.

EXAKT codes Luonkos
Collect consumer feedback with EXAKT

Have a say.

Tell brands what you like, what you don’t,
and what you want to see more of.

No downloads. Great product user experience.

Just point your mobile phone camera at the code.

EXAKT is a web application that works on all smartphones and browsers, resulting in an easy and effortless user experience for consumers.

See EXAKT product information in action